Can You Copy Google Reviews and Post in on the Website

When you become a glowing review on a site similar Google, it's only natural to want to brag a little. Some businesses like copying reviews onto other sites similar Facebook and TripAdvisor, hoping each review will reach more prospective customers this way. It's easy to come across why they might assume this: content shared in more than places ways content seen past more people, right?

Wrong. When it comes to review marketing, there are important guidelines to proceed in mind.

Before we examine in further detail why copying and pasting your good reviews is a bad idea,

are y'all ready to notice why online reputation direction is crucial for your multi-location business in under 15 minutes? Hear 10 tips that can assist each one of your locations get discovered online. By the end of this audio guide, you will know how to showtime collecting more than reviews from customers in gild to drive conversions! Reviews are important to businesses considering they offering fast, authentic feedback from customers. Negative reviews can leave a bad taste in your mouth only there are ways you tin bargain with them and prevent make reputation bug– like how some companies will only collect positive customer comments at each location rather than on the company level.

Why copying/pasting reviews is a bad thought

But copying and pasting the review text and publishing it on other sites violates Google's policy: "Do not mail reviews on behalf of others or misrepresent your identity or connection with the place y'all're reviewing". Pasting in someone else'south words most your own business is a double no-no, and gives Google grounds to remove the pasted reviews.

Even if policies weren't being violated, copying reviews word-for-word wouldn't fool Google's algorithm. Google's goal is to showcase the all-time content out there and deliver the best search experience to each user. Therefore, they only want to evangelize a given slice of content to each user ane time. If Google comes across the exact same review on multiple review sites, it flags this every bit duplicate content — and Google is not down with duplicate content.

What's then bad about copying reviews?

By definition it's non unique, therefore it'south less valuable. When Google's bots run into duplicate content, they try to figure out which version is the original. That's what they'd prefer to bear witness. If they can't determine this, they choose the site with the about dominance. All the other versions of this content are penalized and moved down in search results.

And then what happens if you re-create a review originally written on Google? The Google review would be selected to announced in results over duplicate versions on TripAdvisor or Facebook. If y'all took things too far and had dozens of indistinguishable reviews posted on multiple sites, you could risk harming SEO for all your review site profiles.

It's also important to consider user perception of duplicate content in reviews. If a client is researching your business concern online and scans multiple review sites merely to find identical reviews on each one, your business organisation is going to appear way less credible.

Best practices for marketing online reviews

Recollect, you are the publisher, not the writer. There are ways to promote your reviews across the web without being penalized. For example, Birdeye lets you embed reviews on your visitor website, social channels, and l+ consumer sites. Embedding reviews involves using snippets of code to display the review on another site while still including its original URL.

This fashion you're publishing the review in a different place but attributing it to its rightful writer and review source. What about that whole duplicate content event we just ranted about? Non a trouble. Google identifies embedded content equally a representation of the original post. Embedded reviews are not penalized.

Birdeye'south integration with Google's API makes review marketing like shooting fish in a barrel and automatic. Equally new reviews are posted on Google, they're automatically embedded on sites of your choice based on the criteria yous've defined. Birdeye also creates a custom review profile for each of your business concern locations, displaying an updated feed of your recent reviews from 150+ sites.

Since they're constantly refreshed with new reviews, Birdeye profiles rank loftier in search results. To brand sure you cover all the bases, Birdeye besides lets you embed a live feed of your best reviews on your website. Just because someone lands on your site doesn't mean they're sold on you already. Often, authentic customer reviews can provide that final push needed to convert site visitors into new customers.

Y'all might also want cheque out How to understand Google Business organisation Reviews

Reviews are an extremely effective course of marketing content and you should absolutely promote them across the web–just be smart nigh information technology and don't re-create reviews.

cobbovered.blogspot.com

Source: https://birdeye.com/blog/get-free-reviews/